Research

Define

Design

Prototype

Validate

Understand user needs, behaviors, pain points, and the context.

Synthesize research insights to clearly define core problems.

Explore and create potential solutions.

Build interactive prototypes to test and refine solutions

Test prototypes with users to validate solutions.

UX Design process
Iterative, Human-Centered, Insightful

Research:

Discover user needs and booking behaviors through interviews and usability tests. Identify pain points in the existing flow of hotel booking platforms.

Define:

Translate research findings into clear user problem statements. Establish the core challenges to improve the booking experience.

Design:

Create wireframes and early design concepts to explore solutions that enhance clarity and conversion.

Prototype:

Develop an interactive prototype of the redesigned booking journey to visualize and test new interactions.

Validate:

Conduct user testing to evaluate the prototype. Gather insights to refine the design and ensure a seamless user experience.